How to Write a Killer Realtor Social Media Bio That Gets More Leads [REAL Examples!]

When you stumble across someone’s profile on social media, whether it’s Instagram, Twitter, Facebook, or TikTok, one of the first things that you will read after their name is the person’s bio.

That short little snippet is the perfect way to introduce yourself and when you’re in an industry as personable as real estate, it’s one of the first touches that a potential client may have with you before they dig further. An interesting bio could lead to a clickthrough to your website, inquiries about your new listings, and eventually, a closed deal.

To make this more useful, we’re going to break down our top tips for writing a killer social media bio with REAL examples.

1. You NEED a Call to Action (CTA)

If you are not including asking your visitors to engage with a CTA, you’re completely missing the point of social media marketing. At the end of the day, we want our followers to take action so we can close more deals. That could be visiting your Place.bio website or some other actions.

Here are more examples of CTAs:

• Book a showing today
• Download my FREE guide
• Sell your home ASAP

Example

2. Social Proof Sells

Humans like to know they’re in good company. That’s why businesses are always boasting about how many satisfied customers that they have. They are playing into human psychology. In fact, studies show that 82% of Americans seek recommendations from friends or family before making a purchase.

So if you’ve got it, flaunt it.

Example

3. Trust and Authority

When you shop online, you want to make sure that you’re shopping at a secure site that won’t steal your credit card information. And that’s for $50 shoes. Imagine buying a house without trust. Hint: it’s not going to work out.

Here are great ways for realtors to establish trust and authority in their social media bios:

• Share your experience. If you’ve lived in the area your entire life and are a true local, share that. You can also share the length of time you’ve been in the business like “10+ years selling commercial real estate”.
• Showcase your awards. Many firms hand out awards to motivate their employees. If you’ve received a formal award like “Top Producer of the Year”, let your followers know about it.
• Promote your credentials. If you’ve received additional education or became a member of a professional organization, promote those licenses or certifications.

Example

4. Have a Unique Value Proposition (UVP)

There are more than 3 million active real estate agents according to ​​Association of Real Estate License Law Officials (ARELLO). That’s a lot of competition. You’ll need to stick out. One way to do this in your social media bio is to share your UVP. Are you focused on the luxury homes market in Miami? Do you work to find rental investment properties in Minnesota? These are UVPs that don’t target everyone, and that’s okay, because they will target the exact clients you want to work with in a big way.

Example

5. Play to Emotions

You’re not a robot. Your social media bio should cater to emotions. We don’t mean it has to pull on the heart strings but buying a home is a big step that comes with many emotions and your potential clients will want an experience that makes them the happiest. That’s why you’ll often see words like “forever home” and “dream home”. Those, however, are quite overplayed. And let’s be real, buying a $150,000 starter split level isn’t quite the definition of dream home anyway.

Still, you can be authentic in other ways and cater to emotions.

Example

6. Use Emojis as Visual Cues

Obviously don’t go too crazy with emojis. But, when they are used as visual cues, they can make a social media bio much easier to digest and navigate.

Example

Just Write It

It might take you multiple iterations to perfect your social media bio but that’s okay! You can always update it or modify it whenever you want. However, hopefully now you have a good understanding of what to include in your snippet with real applicable insights to improve it.